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Fortune 500 to Mid-sized organizations from a variety of industries including financial, retail, athletics, education, associations and many more...

Harland Clarke Digital

White Paper: Making Sense of Email Metrics

Making Sense of Email Metrics The goals of an email marketing program can vary widely from organization to organization. To effectively measure those goals, marketers must first establish what "success" means in relation to their campaigns, and then identify the appropriate metrics that will support it. Learn more about standard email metrics and how to apply them to your marketing campaigns.

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