Research: Email Marketing in the Distributed Enterprise
Striking the optimum balance between control and flexibility, top performing organizations have taken steps to centralize and standardize their email communications while empowering individual business units to conduct timely, targeted campaigns.
Based on findings from Gleanster Research, this deep dive analysis focuses on the challenges faced in distributed marketing environments (e.g., resellers, franchises, other business units, etc.) and how email marketing communications are being managed at the global/local level.
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