Emails based on audience behaviors and activity are, by their nature, highly relevant. Transactional notifications typically enjoy some of the highest engagement rates of any emails. From order confirmations to abandoned shopping carts, monthly statements to low account balance alerts, email notifications help organizations provide an attentive level of service through digital channels.
The TransPromotional impact:
The days of the vanilla, plain-text transactional email message are over. Given their high response rates, these messages represent a valuable marketing opportunity. Catch the eye and reinforce brand awareness with full-color HTML designs, and take advantage of increased recipient engagement by incorporating marketing promotions alongside transactional content.
See what happens when the timeliness and relevance of transactional messaging meets the revenue-generating impact of promotional email.
Contact HC Digital to start incorporating TransPromotional email into your marketing efforts.